The Metropolitan Golf ClubCape Town, since 1895
When I heard the club was exploring a new website, I built a working demo rather than only describe one. The proposal is now packaged as two routes: Option A is the membership partnership discussed with the club; Option B is the standard commercial route.
The Met sits in the heart of Cape Town with views few clubs in the world can match. This is a chance to bring the club's digital presence up to the standard of the course: a clearer, faster, mobile-first experience, with booking consolidated around the club's own website and Clubmaster process rather than spread across separate booking sites and the phone. I built it around the objectives in the club's note: a modern, mobile-first site designed to connect to your Clubmaster reservation system, so visitors and members can book tee times online with payment in the same flow, while lifting the club's presence online.
The committee's first objective is clear: align the website to Clubmaster, with tee times booked online and payment taken at the same time. That is exactly what this site is built for. Today the Met's booking is spread across separate third-party sites and the phone. The new site is designed to bring it into one place, on the club's own domain, connected to your Clubmaster reservation system once access, API or widget details are provided, so a visitor or member can book and pay in a single flow and the reservation can flow into your tee sheet.
One online tee sheet on your own site, built to connect with Clubmaster, so open slots fill and the course works harder.
Designed to take payment at the moment of booking, the way the club asked, so a booked tee time is a confirmed, paid tee time.
Bookings, payments and member records can stay aligned with Clubmaster, so the booking desk and pro shop work from one source of truth.
The demo currently opens the club's existing online booking listing. The production booking flow is designed to connect to Clubmaster, with tee times and payment in one flow, once the club provides access, API or widget details.
The club's own course footage front and centre, with Table Mountain, the city and the Atlantic doing the talking from the first second.
Designed to connect to your Clubmaster reservation system, so visitors and members can book a tee time and pay in one flow. The demo currently opens the club's existing online booking listing.
Course, green fees, membership, events, clubhouse, history, gallery and contact, all flawless on a phone where most golfers will find you.
Update green fees, swap the hero video, add events or photos through a simple admin, no developer needed.
Built for speed and search, with clean structure and proper meta so the Met ranks and loads the way a premium club should.
From 1895 to the Mark Muller redesign, the club's story is woven through the site to turn first-time visitors into members.
The same platform grows with the Met. It already hosts a coaching video library, and it is built to take on the club's weekly newsletter, event sign-ups and results, all from one place. The Met has sent a member newsletter every week since 2019, 401 issues and counting, and the platform can own and elevate it.
The academy's tips and the club's films, live on the site in the demo and managed from the admin. Live now
The Met has sent a newsletter every week since 2019, 401 issues and counting. The platform is built to own that, sending the club's full newsletter to a clean, segmented list with a real one-click unsubscribe, so lapsed members are not still getting emails years later. See a sample →
Quiz nights, mixed days, weekly winners and member birthdays, ready to live on the site and be shared.
George's note is right. De Zalze sells its course with a dedicated course tour and interactive map; eCaddy shows how useful a guided hole layer can be for golfers before they book. The Met can have the same feature, but with its own Cape Town character.
The course page now has a real video tour using the Met footage, plus a layout section that explains the 18-hole layout across nine fairways and the clubhouse finish. The next upgrade is to turn each hole card into a full flyover with tee-shot line, approach note and green detail.
Open it on your phone. Play the hero, browse the course, check the green fees, open the live booking.
The club can choose the membership partnership route or a standard commercial procurement route. Both include the public website direction plus the managed platform plan for hosting, maintenance, support, security updates, email sending allowance and phased platform modules.
R1,499/month for the managed Full Club Platform, under the membership partnership discussed with the club.
R75,000 once-off build/setup plus the same R1,499/month managed platform plan.
The R1,499/month plan includes hosting, maintenance, support, security updates and up to 10,000 email sends per month. Additional email volume is R250/month per extra 10,000 sends.
Building and hosting fast, modern websites and secure web applications is my work, through my Cape Town studio, Lumanaire. This is not only a brochure website; it is a public site direction with a managed backend and phased operational modules behind it.
Lumanaire builds and runs websites, booking systems and CRMs for award-winning agencies, hospitality brands and membership businesses across Cape Town and beyond. The booking, membership and content tools the Met is asking for are things we ship and look after every day. A few recent examples.
Website for the award-winning Cape Town PR, design and events agency. 13× PRISM winner.
one-eyedjack.co.za → Events & TalentSite for the culture-led events and talent agency, a sister brand to One Eyed Jack.
friendsofjack.agency → Awards PlatformSouth Africa's creator awards platform, with entries, judging and public voting. A full platform, not just a website.
cca.lumanaire.co.za → HospitalityA cinematic beach-lodge website for Vilanculos, Mozambique, built to turn browsers into bookings.
vilanculos.lumanaire.co.za → Booking CRMA vacation-rental CRM and guest-guide platform, managing bookings and guest experience in one place.
camps-bay-vacations.lumanaire.co.za → Hospitality SystemA hospitality management system for African lodges, handling reservations, guests and operations.
hoyo.co.za → CRM · iOS · Android · WebAn all-in-one CRM for real estate agents, with websites and workflows across mobile and web.
realtypa.com → AutomotiveA press, product and event media hub for BYD South Africa, built for a global automotive brand.
byd.one-eyedjack.co.za → Construction CRMA construction CRM built for builders, keeping projects, clients and teams aligned.
build.lumanaire.co.za →Browse the live site, share it with the committee, and tell me what you would change.
I adjust copy, drop in any club photography or video you would like, and connect the booking exactly how you want it.
I point metropolitangolfclub.co.za at the approved site and look after it under the selected Option A or Option B commercial route.